A backlink audit shows who links to you, which links help, and where you have opportunities or problems.
Gather data
- Search Console’s Links report (free).
- Third-party SEO tools for more detail.
Review
| Check | Why |
|---|---|
| Top linking sites | Your strongest relationships |
| Most linked pages | Content that earns links |
| Links to broken pages | Recover them with redirects |
| Anchor text | Natural mix or over-optimised? |
| Suspicious patterns | Paid or spammy links from past campaigns |
Quick win: recover broken links
Redirect linked URLs that now return 404; generate rules with our redirect generator.
Plan
Compare with competitors to find link sources you could earn. Read competitor backlinks.
Inspect URLs with our URL parser. Read toxic links and disavow.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
