Benefits of Digital Marketing for Small Businesses (Video)

Why should a small business move its marketing online? The video lists the main benefits; the same lesson is also available in Hindi and as six short clips below.

The benefits

1. Reach: you can reach customers across your city, state or the whole country, not just people who walk past.
2. Targeted advertising: show ads only to the people likely to buy, by location, age, interests and behaviour.
3. Cost-effective: start with small daily budgets and increase what works.
4. Measurable results: see clicks, calls, enquiries and sales, and the cost of each.
5. Personalisation: send different messages to different groups of customers.
6. Customer engagement: talk with customers through comments, messages and reviews.
7. Flexibility: change an ad or offer in minutes instead of reprinting.

What it does not do

Digital marketing does not fix a weak product or poor service; it makes more people aware of them faster. Good reviews, quick replies and a clear offer still matter most.

Plan your spend

Decide your monthly budget based on your revenue goals with our marketing budget calculator, then compare results across channels with the ROI calculator.

Watch other versions, including Hindi, and the six short clips

• Benefit Of Digital Marketing | Digital Marketing | Digital Marketing Tutorial for Beginners4:50Benefit Of Digital Marketing | Digital Marketing | Digital Marketing Tutorial for Beginners
• Benefits of Digital Marketing | Digital Marketing | Advantages of Digital Marketing in Hindi3:22Benefits of Digital Marketing | Digital Marketing | Advantages of Digital Marketing in Hindi
• 0:59Benefits of Digital Marketing(Part-1)
• 1:00Benefits of Digital Marketing(Part-2)
• 1:00Benefits of Digital Marketing(Part-3)
• 0:59Benefits of Digital Marketing(Part-4)
• 0:55Benefits of Digital Marketing(Part-5)
• 1:00Benefits of Digital Marketing(Part-6)