SEO

Broken Link Building Explained

How to find broken links on other websites and suggest your relevant content as a replacement.

AMAMJAM Solutions teamRewari, Haryana 6 Dec 20253 min read
Person checking a search performance report on a laptop
On this page

    Websites often link to pages that no longer exist. Offering your relevant page as a replacement helps the site owner and can earn you a link.

    Steps

    1. Find resource pages in your industry or city: lists of useful links, guides, directories.
    2. Check their links for broken ones (browser extensions and crawlers help).
    3. See if you have, or can create, content that replaces the broken resource.
    4. Contact the site owner, mention the broken link and suggest yours.

    Keep it helpful

    Point out the broken link even if they choose not to use your page. Helpful outreach builds relationships.

    Check links

    Inspect URLs with our URL parser.

    Fix your own broken links too

    Redirect your own removed pages so you do not lose links; use our redirect generator.

    Effort vs results

    This takes time and works best in industries with many resource pages.

    Read linkable assets.

    Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.

    AM
    Written by the AMJAM Solutions team

    Our specialists handle SEO for businesses across India from our office in Rewari. We update our articles as platforms change.

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