Browse abandonment emails go to known subscribers who viewed products but did not add them to cart. They are a gentler nudge than cart reminders.
Requirements
- The visitor must be identifiable, usually a subscriber who clicked from an email or is logged in.
- Your store and email platform must be connected to track product views.
- Consent for marketing emails.
Timing
Often a few hours to a day after browsing. Send only one, or at most two.
What to include
- The products they viewed, with images and prices.
- Similar or best-selling alternatives.
- Reviews or key benefits.
- A helpful tone: “Still thinking it over?”
Example subject lines
- Still thinking about the teak dining table?
- A few picks you might like
Do not overdo it
Limit frequency so customers do not feel watched, and exclude recent purchasers.
Strengthen product content
Good descriptions help these emails convert; write them with our product description generator.
Estimate impact with our email revenue calculator. Read abandoned cart emails.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
