For many service businesses, the best leads call instead of filling forms. Without call tracking, those leads are invisible in your reports.
Simple tracking
- Track clicks on tap-to-call buttons as events in Analytics; make links with our click-to-call link generator.
- Ask every caller how they found you.
Call tracking numbers
Call tracking services provide different phone numbers for different sources (or each visitor), forwarding to your main line. Reports show which campaign drove each call.
Benefits
- See which ads and pages bring calls.
- Record calls (with notice) for training.
- Measure missed calls.
Considerations
- Cost per number and per minute.
- Consistent main number on Google and directories; use tracking numbers mainly on ad landing pages.
- Inform callers if calls are recorded.
Value calls properly
Calculate what a call is worth with our lead value calculator.
Read click-to-call.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
