Shoppers who reach checkout want to buy. Every unnecessary step, surprise or doubt can make them leave.
Reduce steps
- Allow guest checkout; do not force account creation.
- Use OTP-based login where needed instead of passwords.
- Autofill addresses from PIN codes.
- Remember returning customers.
No surprises
- Show shipping charges early, ideally on product or cart pages; estimate them with our shipping cost calculator.
- Show the total including GST and fees before payment.
- Show delivery dates.
Payment options Indians expect
- UPI (apps and QR).
- Cards and net banking.
- Wallets.
- Cash on delivery, with controls; compare profit with our COD vs prepaid calculator.
- EMI or pay later for higher-value items.
Trust at checkout
- Secure payment badges and HTTPS.
- Return policy link.
- Customer support contact.
Mobile checkout
Large fields, number keypad for phone and PIN code, and the pay button always visible.
Measure drop-off
Track how many people start checkout versus complete it in Analytics.
Read reducing cart abandonment.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
