If you run ads in several cities, make a page for each. A page that mentions the visitor’s city, local projects and a nearby address usually works better than a general one.
What to localise
- Headline: “AC servicing in Faridabad, same day”.
- Local phone number or branch address.
- Map of the branch or service area; embed one with our map embed generator.
- Reviews from customers in that city.
- Local projects and photos.
- City-specific prices or offers, if different.
Efficient methods
- Duplicate a master page and change local sections.
- Use dynamic text based on URL parameters for the headline.
Generate headline variations with our headline generator.
SEO
Keep ad-only city pages noindexed unless they have genuinely local, unique content. Read city pages that rank.
Measure by city
Compare conversion rates and cost per lead by city to allocate budget.
Read personalised landing pages.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
