Landing pages can be built visually in a page builder or written in HTML and CSS by a developer. Each approach suits different businesses.
Comparison
| Hand-coded | Page builder | |
|---|---|---|
| Speed | Usually fastest | Varies; can be heavier |
| Editing | Needs a developer | Anyone can edit |
| Design freedom | Unlimited | Within the builder’s options |
| Cost | Higher upfront | Lower upfront, may have subscriptions |
| Testing many variants | Slower | Faster |
Hand-coded suits
- Pages receiving large ad budgets, where speed and conversion matter most.
- Unique designs or interactive elements.
- Long-running pages that rarely change.
Builders suit
- Marketing teams who change pages often.
- Many short campaigns.
- Small budgets.
Either way
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Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
