You can build landing pages on your existing website or with dedicated tools. The right option depends on how many pages you need and who will build them.
Options
| Option | Pros | Cons |
|---|---|---|
| Your WordPress site with a page builder | Same domain, no extra subscription | Can be slower; design limited by theme |
| Shopify pages and apps | Good for product launches and offers | Less flexible for lead generation |
| Dedicated landing page builders | Fast to build, templates, built-in testing | Monthly fees; separate system |
| Custom-coded pages | Fastest loading, fully tailored | Needs a developer for changes |
Questions to ask
- Will you build many pages for different ads and offers?
- Do you need A/B testing?
- Can it connect to your CRM, WhatsApp and tracking?
- Does it load fast on mobile?
- Can it use your own domain or subdomain?
Start simple
For one or two campaigns, a well-designed page on your existing site is enough. Write headlines with our headline generator.
Estimate costs with our website cost calculator, and see our landing page design service.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
