Cold email means emailing businesses that have not contacted you before. Done carelessly, it is spam. Done carefully, one-to-one outreach can open B2B conversations.
Rules differ by country. Many countries regulate unsolicited commercial email, and India’s data protection law governs personal data. Get legal advice before outreach, especially to contacts abroad.
Principles
- Relevance: contact only businesses that genuinely fit what you offer.
- Personalisation: mention something specific about them.
- Low volume: a small number of thoughtful emails, not bulk blasts.
- Honesty: clear sender name, company and address.
- Easy opt-out: respect requests immediately.
A good outreach email
Subject: Packaging for your new Dharuhera unit
Hi Vikram, congratulations on the new unit. We supply corrugated boxes to three auto component makers nearby, with 48-hour delivery. Would a sample and price list be useful? If not, just let me know and I won’t follow up.
Protect your main domain
Do not send outreach from the domain you use for customer emails, and never use bought lists.
Polish
Test subject lines with our subject line checker and use a professional email signature.
Read LinkedIn lead generation for B2B.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
