A content gap is a topic your customers search for that competitors cover and you do not. Filling gaps is one of the quickest ways to grow organic traffic.
Free ways to find gaps
- Browse competitors’ service pages, blogs and FAQs; list topics you lack.
- Search your main keywords and note “People also ask” questions.
- Check your Search Console for queries where you appear on page 2–3 with weak pages.
- Ask your sales team which questions are not answered on your site.
Paid SEO tools can compare keyword lists between domains for deeper analysis.
Prioritise
| Priority | Gap type |
|---|---|
| High | Missing service or location pages |
| Medium | Buying questions (cost, comparison) |
| Lower | General informational topics |
Create better, not copies
Use gaps as topics, then write more helpful, original content. Expand ideas with our question keyword generator and keyword combiner.
Read competitor SEO analysis.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
