Use this checklist on your most important pages: home, top service pages and ad landing pages.
Message
- Headline states the outcome clearly.
- Visitors know what you do within 5 seconds.
- Benefits come before features.
- The offer is specific and attractive.
- The page matches the ad or link that brought visitors.
Trust
- Reviews or rating near the top.
- Real photos.
- Contact details visible.
- Guarantee or risk reducer.
- Case studies or numbers.
Action
- One main call to action.
- Button text says what happens.
- Button stands out; check contrast with our contrast checker.
- CTA repeated down the page.
- WhatsApp and call options.
Forms
- Only essential fields.
- Clear labels.
- Helpful error messages.
- Response time stated.
- Thank-you page with next steps.
Technical
- Loads quickly on mobile data.
- No layout shifts.
- Works on small phones.
- No broken links or images.
- Forms deliver to the right inbox.
Measurement
- Analytics and conversions tracked.
- UTM tags on campaign links.
- Heatmaps reviewed.
- Conversion rate known; calculate with our calculator.
- One test running or planned.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
