Your call-to-action (CTA) button is where visitors become leads. Small changes to text, colour and placement can make a noticeable difference.
Button text
| Weak | Stronger |
|---|---|
| Submit | Get my free quote |
| Click here | Book a site visit |
| Contact | Chat on WhatsApp |
| Learn more | See prices |
Say what happens next, and what they get.
Design
- A colour that stands out from the rest of the page.
- Strong text contrast; check with our contrast checker.
- Large enough to tap easily on a phone.
- Plenty of space around it.
Create styles with our CTA button generator.
Placement
- In the first screen.
- After key sections: benefits, proof, pricing.
- At the end of the page.
- As a sticky bar on mobile. Read sticky mobile CTAs.
Reduce anxiety near the button
Add a line like “No spam. We reply within 2 hours.” or “Free, no obligation.”
One main action per page
Too many different buttons split attention.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
