A loyalty programme gives regular customers a reason to choose you again. It does not need an expensive app; simple programmes often work best.
Types of loyalty programmes
| Type | Example | Good for |
|---|---|---|
| Stamp card | Buy 9 coffees, get the 10th free | Cafés, bakeries, car washes |
| Points | ₹100 spent = 5 points; 100 points = ₹50 off | Shops, online stores |
| Tiers | Silver, Gold, Platinum with growing benefits | Brands with frequent buyers |
| Membership | Pay yearly for discounts and priority | Salons, gyms, clinics |
| Referral rewards | Reward for each friend who buys | Almost every business |
Keep it simple
- Easy to understand in one sentence.
- A first reward that is reachable quickly.
- Easy to track: a card, phone number or app.
Make sure it is profitable
Rewards cost money. Check the effective discount with our discount calculator, and compare it with the extra visits you expect. See what a loyal customer is worth with our lifetime value calculator.
Tell customers about it
- At the counter and on bills.
- On WhatsApp, with points updates.
- On your website and Instagram.
Add a personal touch
Birthday rewards and thank-you notes for top customers often matter more than discounts.
Read win-back campaigns.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
