Dhanteras, two days before Diwali, is considered auspicious for buying gold, silver, utensils, vehicles and appliances. For many retailers, it is one of the biggest sales days of the year.
Who benefits most
- Jewellers: gold and silver coins, jewellery.
- Car and bike dealers: delivery on the auspicious day.
- Electronics and appliance stores.
- Utensil and kitchenware shops.
- Real estate: bookings on auspicious days.
Pre-booking is key
Customers want delivery on the day itself. Let them pre-book jewellery, vehicles and appliances in advance, with a delivery or pick-up slot on Dhanteras.
Offer ideas
- Making charge discounts on jewellery.
- Gold and silver coins in festive packaging.
- Exchange offers on old appliances and vehicles.
- EMI and finance offers.
Check your margins with our sale price planner.
Prepare operations
- Extra staff and extended hours.
- Muhurat timings shared with customers.
- Updated hours on Google.
Content ideas
- What to buy on Dhanteras and why.
- Muhurat timings for your city.
- Greetings from our festival post maker.
Read Diwali marketing ideas and jewellery store marketing.
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