Years ago, people submitted websites to hundreds of directories for links. Most of those links have little value today. A few directories still matter.
Directories worth listing on
- Google Business Profile, Bing Places and Apple Business Connect.
- Major Indian business directories relevant to your audience.
- Industry-specific platforms where customers actually search.
- Chambers of commerce and trade associations.
- Local city directories that people use.
Directories to avoid
- Sites that list anything for a fee with no editorial review.
- Spammy “SEO directories”.
- Foreign directories unrelated to your business.
Main value
Good directories bring customers and consistent business information (citations); the link itself is secondary.
Keep details consistent
Match details to your website’s structured data; generate it with our local business schema generator. Check listing URLs with our URL parser.
Read local citations in India.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
