Discount codes can drive first purchases and repeat orders. Overused, they cut margins and teach customers to wait for discounts.
Useful code types
| Type | Use |
|---|---|
| Welcome code | First order for new subscribers |
| Minimum order code | “₹200 off above ₹1,999” to raise order value |
| Free shipping code | Overcome shipping objections |
| Influencer codes | Track creator-driven sales |
| Win-back codes | Bring back lapsed customers |
| Festive codes | Seasonal campaigns |
Protect margins
- Calculate the real cost with our discount calculator.
- Set minimum order values and expiry dates.
- Limit uses per customer.
- Exclude low-margin products.
Watch coupon sites
Public codes leak to coupon websites. Use unique or single-use codes for exclusive offers.
Measure
Track order value with our AOV calculator and repeat purchase rates for code users.
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