Durga Puja is the biggest festival in West Bengal and is celebrated widely in Assam, Odisha, Tripura, Bihar and by Bengali communities everywhere. People shop for new clothes, visit pandals and eat out for days.
Who benefits most
- Clothing stores: new outfits for each day of the puja.
- Restaurants and street food stalls near pandals.
- Salons and beauty services.
- Pandal decorators, lighting and sound businesses.
- Cab, travel and hotel businesses.
Offer ideas
- Puja outfit collections for each day.
- Special puja menus and family platters.
- Late-night opening hours for pandal hoppers.
- Sponsorship of local pandals for visibility.
Help pandal hoppers
Share a guide to popular pandals near your business with directions links from our Google Maps link generator, and invite visitors to stop by.
Use Bengali
Greetings like “Shubho Pujo” and Bengali captions feel personal for local audiences.
Content ideas
- Pandal highlights and reels.
- Outfit inspiration for each day.
- Food trails near your shop.
- Greetings from our festival post maker.
Timing
Shopping starts several weeks before. Update special hours on Google during the puja days.
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