As marketplace sales grow, owners often hire an e-commerce executive. Knowing what the role covers helps you hire well.
Typical responsibilities
- Creating and updating listings across marketplaces.
- Managing prices, stock and promotions.
- Running and optimising marketplace ads.
- Handling customer questions and reviews.
- Monitoring account health and resolving issues.
- Reconciling payments and returns.
- Reporting sales and profit.
Skills to look for
- Experience with Seller Central, Seller Hub and supplier panels.
- Excel or Google Sheets skills.
- Attention to detail.
- Basic image editing.
- Clear written communication.
Set clear goals
- Sales and profit targets; track profit with our profit calculator.
- Return and cancellation limits.
- Ad efficiency targets.
Tools they use
Marketplace dashboards, spreadsheets, and comparisons like our marketplace fee comparison.
Alternatives
Outsourced marketplace management can suit businesses not ready for full-time hires. See our marketplace account management service.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.




