Subscriptions turn one-time buyers into regular customers. They suit products customers use up: coffee, pet food, supplements, skincare, cleaning supplies.
How it works
- Customers choose a delivery frequency.
- Orders repeat automatically.
- Payments are collected through recurring payments or reminders.
Payments in India
Recurring card and UPI payments are subject to RBI rules on e-mandates and authentication. Use payment gateways and subscription apps that support compliant recurring payments, or send payment links before each order.
Offer an incentive
A small discount or free shipping for subscribers; check the cost with our discount calculator.
Make it flexible
- Skip, pause or change frequency easily.
- Easy cancellation.
- Reminders before each delivery.
Value
Estimate how subscriptions increase customer value with our lifetime value calculator.
Read replenishment reminders.
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