Click rate shows how many recipients clicked a link. It is one of the clearest signs your email interested people.
1. One main goal per email
An email that asks people to read a blog, follow on Instagram, book a call and shop the sale gets fewer clicks on each. Choose one main action.
2. A clear button
- Specific text: “Shop the Diwali collection”, “Book my check-up”.
- Large and easy to tap on mobile.
- Placed early, and repeated at the end for longer emails.
Design buttons with our CTA button generator.
3. Relevant content
Segment your list so people get emails about what they care about. Read email segmentation.
4. Short and scannable
Short paragraphs, clear headings and images that support the message.
5. Strong offer
A genuine reason to click: new arrivals, a useful guide, a limited offer.
6. Mobile design
Most emails are opened on phones. Read mobile email design.
Measure
Track click rate and click-to-open rate with our email metrics calculator.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
