The footer is not just decoration. It builds trust, keeps you compliant with platform and legal expectations, and reduces spam complaints.
Essentials
- Unsubscribe link: clear and one-click.
- Business name and postal address.
- Why they are receiving it: “You subscribed on our website.”
- Contact details: email, phone or WhatsApp.
- Privacy policy link; draft one with our privacy policy generator.
Helpful extras
- Preference centre link to change frequency or topics.
- Social media icons.
- App download links.
- Short brand line.
Why it matters
- Laws in many countries require a working unsubscribe and sender identity.
- Gmail and Yahoo expect easy unsubscribes for bulk senders. Read their sender rules.
- Hidden unsubscribe links lead to spam complaints instead.
Personal emails
For one-to-one business emails, use a clear email signature with your role and contact details.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
