Restaurants often rely on delivery apps and social media, but an email list lets you reach regulars directly, free of commissions.
Collect emails
- Wi-Fi sign-in forms.
- QR codes on tables linking to a sign-up form; make them with our QR code generator.
- Birthday club: “Get a free dessert on your birthday.”
- Direct online orders.
- Reservations.
What to send
- New menu items and seasonal specials.
- Events: live music, festival menus, chef’s table.
- Birthday offers.
- Weekday offers for quieter days.
- Direct ordering perks.
Keep it visual and short
One mouth-watering photo, a short description and a button to book or order.
Frequency
Weekly or fortnightly is common.
Estimate growth
Model how fast your list could grow with our list growth calculator.
Read restaurant marketing ideas.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
