Google reviews are trusted because customers know you cannot write them yourself. Showing them on your website builds confidence.
Options
- Review widgets: third-party tools that pull and display Google reviews.
- Manual selection: copy selected reviews as testimonials, with the reviewer’s name and a link to your Google profile.
- Rating badge: show your rating and review count, linked to Google.
Rules and good practice
- Show reviews accurately; do not edit their meaning.
- Do not mark them up for star ratings in Google. Reviews you show about yourself on your own site usually can’t get review stars in search.
- Keep the rating current.
Speed
Some widgets load heavy scripts. Test speed, or display a lightweight static selection updated monthly.
Get more reviews
Use a direct link from our review link generator, and track your average with our review rating calculator.
Read testimonials on your website.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
