Testimonials let happy customers speak for you. Specific, real testimonials are far more persuasive than anything you say about yourself.
Collect better testimonials
Ask specific questions instead of “Can you write a testimonial?”:
- What problem were you facing before?
- Why did you choose us?
- What was the result?
- What would you tell a friend considering us?
Send requests with our review request generator.
What makes a testimonial believable
- Full name (or first name and city), with permission.
- Photo or company logo.
- Specific details and results.
- Video, if possible.
Where to display them
- Home page, near the top.
- Next to forms and buttons.
- On each service page, matching that service.
- A dedicated reviews page.
Show your rating
Display your Google rating and number of reviews. Track it with our review rating calculator.
Keep it honest
Never invent testimonials or edit their meaning. Fake reviews break consumer protection rules.
See our reviews page.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
