Pop-ups can capture emails and promote offers, but badly timed pop-ups drive visitors away.
When pop-ups help
- Offering a genuine benefit: first-order discount, free guide, festive offer.
- Shown at the right moment: after scrolling, or when leaving.
- Easy to close.
When they hurt
- Appearing immediately on page load.
- Covering the whole screen on mobile.
- Hard-to-find close buttons.
- Showing repeatedly to the same visitor.
Google and intrusive interstitials
Google has said intrusive interstitials that make content hard to access on mobile can affect how pages perform in search. Use small banners or delayed pop-ups on mobile.
Types
| Type | Best for |
|---|---|
| Exit-intent | Last-chance offers on desktop |
| Scroll-triggered | Engaged readers on blog posts |
| Time-delayed | After 30–60 seconds |
| Slide-in or bar | Less intrusive offers on mobile |
Make the offer worth it
Check discount profitability with our discount calculator and design a clear button with our CTA button generator.
Read exit-intent pop-ups.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
