Many Indian towns and neighbourhoods have active Facebook groups where residents ask for recommendations: a good electrician, a tiffin service, a tutor. Being helpful there can bring steady local customers.
Community groups
- Join your city, neighbourhood and society groups.
- Read the group rules; many restrict promotional posts.
- Answer questions helpfully, even when you do not get business from it.
- When someone asks for a recommendation you fit, reply with your details.
What not to do
- Do not post the same ad in dozens of groups.
- Do not ask friends to fake recommendations.
- Do not argue with critics publicly.
Your own group
A group you run can build a loyal community around your field:
- A fitness studio: workout challenges and tips.
- A bakery: recipes and pre-order announcements.
- A coaching institute: study tips and doubt-solving.
- A gardening store: plant care advice.
Running a group well
- Set clear rules.
- Post useful content consistently.
- Encourage members to share and help each other.
- Keep promotions occasional.
Turn goodwill into reviews
When group members become customers, ask for a Google review with a link from our review link generator.
See our Facebook page management service.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
