Your bio is the first thing people read when they visit your profile. In a few seconds, it should tell them what you do, why you, and what to do next.
What to include
- Name field: business name plus a keyword, such as “Rangoli Home Decor | Cushions”. The name field is searchable.
- What you do and for whom.
- Location or delivery area.
- Proof: years, customers, rating.
- Call to action: “Order on WhatsApp”.
- Link: website, WhatsApp or a links page.
Examples
🎂 Eggless custom cakes in Rewari
⭐ 4.9 on Google · 2,000+ cakes delivered
🚚 Same-day delivery in city
👇 Order on WhatsApp
Family dentist in Gurugram since 2012
Painless RCT · Aligners · Implants
Mon–Sat 10–8 · Sector 56
👇 Book a check-up
Use contact buttons
Professional accounts can add call, email, WhatsApp and directions buttons. Add a WhatsApp link made with our WhatsApp link generator.
Keep it updated
Change your bio for festive offers, new launches or seasons.
Write yours with our Instagram bio generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
