If your team answers the same questions every day, those answers belong on your website.
Collect the questions
- Ask front-desk and sales staff for their top 20 questions.
- Review WhatsApp chats and emails.
- Check search queries with our question keyword generator.
Organise by topic
Pricing, booking, delivery, payment, warranty, policies. Long FAQ pages need categories or a sidebar.
Write good answers
- Answer directly in the first sentence.
- Keep it short; link to detailed pages.
- Use the customer’s words.
- Update answers when policies change.
Put FAQs where questions arise
Add relevant FAQs to service, product and pricing pages, not only one FAQ page.
Structured data
Add FAQ markup with our FAQ schema generator.
Measure
Ask staff whether repetitive calls decrease.
See our own FAQ page and read FAQ pages and SEO.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.




