FAQs answer the questions customers ask before buying. Done well, they help visitors decide and can help your pages appear for question-style searches.
Where FAQs work best
- At the bottom of service and product pages, answering questions about that service.
- A main FAQ page covering company-wide questions: payment, delivery, areas served.
Choosing questions
- Questions customers really ask on calls, WhatsApp and in reviews.
- “People also ask” questions in Google results.
- Question keywords from our question keyword generator.
Writing answers
- Answer directly in the first sentence.
- Keep answers short, then add detail if needed.
- Link to more detailed pages.
FAQ structured data
You can add FAQPage schema with our FAQ schema generator. Note that Google now shows FAQ rich results only for some trusted government and health websites. So most businesses will not see expandable FAQs in Google. The markup still helps machines understand your content.
Avoid
- Fake questions written only to stuff keywords.
- The same FAQs copied on every page.
See our own FAQs as an example.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
