Inboxes get crowded during festive seasons. A planned sequence helps your emails stand out and drive sales.
A festive email sequence
| When | |
|---|---|
| 3–4 weeks before | Gift guide or festive collection preview |
| 2 weeks before | Sale announcement, early access for subscribers |
| Sale launch | Offers live, best-sellers |
| Middle | Customer favourites, gift ideas by budget |
| Delivery deadline | “Order by” reminder |
| Last day | Final reminder |
| Festival day | Greetings only, no hard sell |
| After | Thank you, review request |
Plan dates with our festival marketing calendar.
Stand out
- Specific subject lines with clear benefits.
- Send earlier than competitors.
- Segment: past buyers get different offers.
Deliverability
Increase sending volume gradually before the festival, and clean your list first.
Estimate revenue
Use our email revenue calculator.
Read Diwali marketing ideas.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
