Launch is the start, not the end. The first month reveals problems and opportunities you could not see before.
Week 1
- Check forms, payments and tracking daily.
- Watch Search Console for crawl errors.
- Fix any broken pages or links.
- Update Google Business Profile and social links.
Week 2
- Review Analytics: traffic sources, top pages, devices.
- Check speed on mobile.
- Collect feedback from customers and staff.
Week 3
- Compare enquiries with before the launch; calculate change with our percentage change calculator.
- Check conversion rates by page with our conversion rate calculator.
- Improve weak pages.
Week 4
- Plan content: blog posts, service pages, FAQs.
- Set up a monthly maintenance routine.
- Decide on marketing: SEO, ads, social.
Rankings take time
If you redesigned, temporary ranking changes are normal. Read redesigning without losing rankings.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
