You can run solid social media marketing without paid software. These free tools cover most needs.
Planning
- A simple spreadsheet or our content calendar generator.
- Our festival marketing calendar for Indian festivals.
Design
- Canva’s free plan for graphics and templates.
- Our festival post maker and product image maker.
Video editing
- Instagram’s built-in editor and Edits app.
- CapCut and InShot (free versions).
Scheduling
- Meta Business Suite for Facebook and Instagram. Read scheduling Instagram posts.
- YouTube Studio scheduling.
- LinkedIn’s built-in post scheduling.
Writing
- Our caption generator, hashtag generator and bio generator.
Measurement
- Instagram Insights, Meta Business Suite insights, YouTube Studio.
- Google Analytics with UTM links.
- Our engagement rate calculator.
Browse all our free tools.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.



