Posting consistently is easier when you prepare content in one sitting and schedule it. Meta Business Suite lets you do this free for Instagram and Facebook.
What you can schedule
- Instagram and Facebook feed posts and carousels.
- Reels.
- Stories, on supported devices.
Instagram’s app also offers scheduling for professional accounts.
How to schedule in Business Suite
- Open Meta Business Suite and go to Planner or Content.
- Create a post, choose Instagram and/or Facebook.
- Add media, caption and hashtags.
- Choose Schedule and pick a date and time.
A weekly batching routine
- Plan (30 minutes): decide this week’s posts from your content calendar.
- Create (1–2 hours): shoot and edit several reels and graphics together.
- Write (30 minutes): captions for all posts.
- Schedule (15 minutes): at your audience’s active times; see our best time to post tool.
Do not schedule and disappear
Check in after posts go live to reply to comments and DMs.
Leave room for real-time posts
Stories and spontaneous moments still matter.
Read Meta Business Suite guide.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
