Meta Business Suite is a free tool to manage your Facebook Page and Instagram account together, on desktop or the mobile app.
Main features
| Section | Use it for |
|---|---|
| Home | Overview, to-dos and recent activity |
| Inbox | Facebook, Messenger, Instagram DMs and comments in one place |
| Content and Planner | Create, schedule and view posts and Stories |
| Insights | Reach, engagement and audience data |
| Ads | Create simple ads and boosts |
| Settings | People, accounts, business assets |
Time-saving tips
- Automated replies: instant replies, away messages and FAQs in the inbox.
- Saved replies: quick answers to common questions.
- Labels: tag conversations as New lead, Order, Follow-up.
- Cross-posting: publish to Facebook and Instagram together.
Weekly routine
- Plan posts using our content calendar generator.
- Schedule them in the Planner.
- Check the inbox daily.
- Review insights weekly and calculate engagement with our engagement rate calculator.
Ads Manager for serious ads
For full control over campaigns, use Ads Manager instead of quick boosts. Read boost vs Ads Manager.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
