Ads Manager shows dozens of numbers. Three of them tell you quickly whether your ad is working: CTR, CPC and CPM.
What each metric means
| Metric | Meaning | Typical range in India |
|---|---|---|
| CPM | Cost per 1,000 impressions | ₹50–₹300 |
| CTR (link) | Share of people who click | 0.8%–2.5% |
| CPC (link) | Cost per click | ₹3–₹30 |
These are broad ranges; your industry, city, audience and season all matter. Compare your own ads against each other over time.
How to read them together
- High CPM, normal CTR: a competitive audience or season. Try broader targeting.
- Normal CPM, low CTR: the creative is not stopping people. Change the hook, image or first line.
- Good CTR, few leads: the problem is after the click: the landing page, form or offer.
- Everything good, poor sales: check lead quality and follow-up.
The number that matters most
CTR and CPC are diagnostic. The real measure is cost per customer compared with what a customer is worth. A higher CPC can be fine if those clicks convert.
Quick calculators
Read Facebook ads cost in India for budgets and cost per lead.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
