Your business description appears on your profile and helps customers understand what makes you different. You have up to 750 characters, and the first part matters most.
What to include
- What you do and for whom.
- Where you serve.
- What makes you different: experience, speciality, guarantee.
- Key services or products.
Rules to follow
- No links or URLs.
- No offers, prices or promotions; use posts for those.
- No misleading content or keyword stuffing.
Examples
Dental clinic: Smile Care Dental Clinic has provided family dentistry in Rewari since 2012. Our team offers painless root canals, implants, braces and aligners, children’s dentistry and teeth cleaning, with modern equipment and strict sterilisation. Evening and Sunday appointments available for working families.
Home services: CoolFix provides AC installation, repair and servicing across Gurugram and Manesar. Our trained technicians service all major brands, carry genuine spare parts and give a 30-day service warranty. Same-day visits available in most areas.
Find your difference
Not sure what makes you stand out? Try our USP generator.
Check the length
Count characters with our character counter, and make sure the first 250 characters work on their own.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.




