Nothing loses a customer faster than travelling to your shop and finding it closed when Google said open. Special hours prevent that.
Regular hours vs special hours
- Regular hours: your normal weekly timings.
- Special hours: one-off changes for holidays, festivals or events.
- More hours: separate timings for services such as delivery, takeaway or pharmacy counter, where available.
How to set special hours
- Open your profile and choose Edit profile, then Hours.
- Find Special hours and add a date.
- Choose closed or set the hours for that day.
- Save. Add dates well in advance.
Dates Indian businesses often change
- Diwali, Holi, Eid, Christmas, Dussehra and regional festivals.
- Independence Day and Republic Day.
- Local market closing days.
- Longer hours during festive shopping seasons.
Plan ahead with our festival marketing calendar.
Confirm your hours
Google sometimes asks businesses to confirm holiday hours. Confirming keeps your profile trustworthy.
Announce it
Post a quick update about festive timings with our post generator, and share the same on WhatsApp and Instagram.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
