Photos are often the first thing people look at on your Google profile. Profiles with real, recent photos look active and trustworthy, and tend to get more calls and direction requests.
Photos every business should have
- Logo: square, clear on a small screen.
- Cover photo: your best overall image, such as the shop front or a signature product.
- Exterior: the building and entrance from the street, so people recognise it when they arrive.
- Interior: the waiting area, shop floor or dining space.
- Products or work: what you sell or finished projects.
- Team: staff at work, which makes you feel approachable.
By business type
| Business | Photos that matter most |
|---|---|
| Restaurant | Dishes, menu, ambience, seating |
| Clinic | Reception, clean treatment rooms, equipment, doctors |
| Salon | Styling stations, finished looks |
| Home services | Team in uniform, before and after jobs |
| Shop | Shelves, best-sellers, counter |
Technical tips
- JPG or PNG, well lit and in focus.
- Google recommends around 720 × 720 pixels or larger; resize with our image resizer.
- Keep file sizes reasonable with our image compressor.
- No heavy filters, stock photos or text-filled graphics.
How often to add photos
Add a few new photos every week or two. Fresh photos show customers you are open and active.
Watch customer photos
Customers can add photos too. Report any that are inappropriate or unrelated to your business.
Read 12 profile fixes that bring more calls.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
