Gudi Padwa in Maharashtra and Goa, and Ugadi in Karnataka, Andhra Pradesh and Telangana, mark the traditional new year in spring. They are considered auspicious for new beginnings and big purchases.
Who benefits most
- Real estate: bookings and home purchases.
- Vehicle dealers: deliveries on the day.
- Jewellers: gold purchases.
- Clothing stores: traditional wear.
- Sweet shops: puran poli, shrikhand, festive sweets.
- Electronics and appliances.
Offer ideas
- New year booking offers for flats and vehicles.
- Gold purchase schemes.
- Traditional festive wear collections.
- Ugadi pachadi and festive food specials.
Plan discounts carefully with our sale price planner.
Use regional language
Marathi greetings for Gudi Padwa and Kannada or Telugu for Ugadi make campaigns feel local.
Content ideas
- How to set up a gudi at home.
- The meaning of Ugadi pachadi’s six tastes.
- New year resolutions for customers, linked to your products.
- Greetings from our festival post maker.
Timing
Big purchases need pre-booking. Start promotions three to four weeks before.
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