Hashtags matter less than they used to. Instagram now relies more on your content, captions and engagement. But used well, a few hashtags still help people find you.
How many hashtags?
Instagram allows up to 30 hashtags. But three to eight relevant ones usually work better than a long, general list, and Instagram itself suggests using fewer. Keep them specific.
Types of hashtags to mix
| Type | Example |
|---|---|
| Local | #RewariSalon, #GurugramFoodie |
| Service or product | #KeratinTreatment, #ModularKitchen |
| Niche community | #BridalMakeupIndia, #HomeDecorIndia |
| Branded | #GlowSalonLooks |
Hashtags vs keywords
Instagram search increasingly reads your caption and profile text. Write captions that naturally include what you do and where, like “bridal makeup in Rewari”. This helps as much as hashtags.
Location tags
Tagging your location on every post helps local people find you in location searches. It is one of the most useful habits for local businesses.
What to avoid
- Huge generic tags like #love or #instagood.
- Unrelated trending tags.
- The same 30 tags on every post.
Tools
Format clean hashtags with our hashtag generator, and find the local phrases people use with the Hinglish keyword generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
