Millions of Indians search in Hindi, in Hinglish (Hindi in English letters) or with voice search in their own language. Fewer businesses target these searches, so competition is often lower.
Three kinds of searches
| Type | Example |
|---|---|
| English | best tiffin service near me |
| Hinglish | sasta tiffin service rewari |
| Hindi (Devanagari) | टिफिन सर्विस रेवाड़ी |
Find the right words
- Ask customers how they would search for you.
- Check Google autocomplete in Hindi and Hinglish.
- Look at Search Console for Hinglish queries already bringing visitors.
Generate ideas with our Hinglish keyword generator.
Create Hindi pages properly
- Write proper Hindi content, not machine translation without review.
- Give each Hindi page its own URL, such as
/hi/. - Use hreflang tags so Google shows the right language version.
- Translate titles and descriptions too.
Hinglish in content
Hinglish terms often fit naturally into FAQs, Google Business Profile posts and social captions. Write Hindi captions with our Hindi caption generator.
Voice search
Voice searches are longer and conversational. Answer questions the way people ask them aloud.
Which businesses benefit most
Local services, education, healthcare, agriculture-related businesses and anything serving smaller towns and cities.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
