Visitors decide within seconds whether to stay. Your home page must answer: what do you do, is it for me, can I trust you, and what do I do next?
A proven structure
- Hero: a clear headline (what you do and for whom), a supporting line, a main button and a supporting image. Draft headlines with our headline generator.
- Trust strip: rating, years, number of customers, client logos.
- Services or products: short cards linking to detailed pages.
- Why choose us: 3–4 genuine differences.
- Proof: reviews, case studies, before and after.
- Process: how working with you works, in 3–4 steps.
- Areas served or location.
- FAQs: common questions.
- Final call to action: repeat the main button with reassurance.
Button text
Be specific: “Get a free quote”, “Book a site visit”, “Chat on WhatsApp”. Design buttons with our CTA button generator.
Mobile first
Most visitors are on phones. Check that the headline and button are visible without scrolling on a small screen.
Avoid
- Sliders with many rotating messages.
- “Welcome to our website” headlines.
- Long paragraphs about history at the top.
Read website must-haves.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
