Hreflang tags tell search engines which language or regional version of a page to show. They matter when you have the same content in several languages or for several countries.
When you need it
- English and Hindi versions of pages.
- Separate versions for India, UAE, UK or US visitors.
Single-language sites do not need hreflang.
Example
<link rel="alternate" hreflang="en-in" href="https://example.com/services/">
<link rel="alternate" hreflang="hi-in" href="https://example.com/hi/services/">
<link rel="alternate" hreflang="x-default" href="https://example.com/services/">
Rules
- Each version lists all versions, including itself.
- Tags must be reciprocal.
- Use correct language and region codes.
- Point to canonical URLs.
Common mistakes
- Missing return links.
- Wrong codes, such as “in” for India as a language.
- Hreflang pointing to redirected or noindexed pages.
Check URLs with our URL parser and add head tags with our meta tag generator. Read Hindi and Hinglish SEO.
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