Site architecture is how pages are organised and linked. Good architecture helps visitors find things and helps search engines understand which pages matter.
Flat vs deep
- Flat: important pages reachable within two or three clicks from the home page.
- Deep: pages buried many levels down, harder to find and often weaker in search.
Aim for a mostly flat structure with logical groupings.
A typical business structure
- Home → Services → individual services.
- Home → Locations → individual cities.
- Home → Blog → categories → posts.
- Cross-links between related services, locations and posts.
Support it with
- Clear menus and footer links.
- Breadcrumbs; add markup with our breadcrumb schema generator.
- Consistent URLs; create them with our URL slug generator.
- Hub pages that link to all items in a section.
Read internal linking and URL structure.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
