Close Friends lets you share Stories with a chosen list. Businesses can turn it into a VIP club for loyal customers.
How it works
- You choose who is on your Close Friends list.
- Stories shared to Close Friends show a green ring and badge.
- Only people on the list can see them.
VIP ideas
- Early access to new collections.
- Exclusive discount codes.
- First pick of limited stock.
- Behind-the-scenes sneak peeks.
- Members-only flash sales.
How to add people
Invite customers to DM a keyword, such as “VIP”, and add them. Repeat customers and top supporters can be added directly.
Manage the list
The list is manual, so keep it to engaged customers. For larger lists, broadcast channels or WhatsApp may be easier. Read broadcast channels.
Keep offers profitable
Check the impact of exclusive discounts with our discount calculator.
Write short, exciting updates
Use our caption generator for quick text ideas.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
