Good product photos sell, and a modern phone is enough. The secret is light, background and consistency.
Light
- Shoot near a large window with soft daylight.
- Avoid direct harsh sun; use a thin white curtain to soften it.
- Turn off yellow room lights to avoid mixed colours.
- Use a white sheet or foam board to bounce light into shadows.
Background
- Plain white or light grey for catalogue shots.
- Simple textured surfaces (wood, marble paper, fabric) for lifestyle shots.
- Remove clutter from the frame.
Camera tips
- Clean the lens.
- Use the main (1×) lens and avoid digital zoom.
- Tap to focus on the product and lower exposure slightly if it looks washed out.
- Use a tripod or stack of books for sharp, consistent shots.
Angles to capture
Front, side, back, close-up of detail, in use or in hand, and with packaging.
Editing
Straighten, crop, adjust brightness and keep colours true. Create clean white-background images with our product image maker and resize with our image resizer.
Be honest
Photos that do not match the real product lead to returns and bad reviews.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
