Reach and engagement go up and down for everyone. If yours has fallen for weeks, look for a cause before blaming the algorithm.
Common causes
| Cause | What to do |
|---|---|
| Posting less often | Return to a steady schedule |
| Same content repeated | Try new formats and topics |
| Fewer reels | Reels reach non-followers most |
| Weak hooks | Improve the first seconds of videos |
| Inactive or fake followers | Focus on attracting real local followers |
| Recycled content with watermarks | Upload original files |
| Community guideline issues | Check Account Status in settings |
| Seasonal changes | Compare with the same period last year |
Check Account Status
Instagram’s Account Status shows whether content was removed or is not eligible for recommendation to non-followers.
Recovery plan for 30 days
- Post reels three to four times a week.
- Reply to every comment within an hour if possible.
- Post when your audience is active; see our best time to post tool.
- Make save-worthy carousels and tips.
- Engage with local accounts and customers.
Measure fairly
Use engagement rate, not likes alone; calculate it with our engagement rate calculator.
Read Instagram shadowban myths.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
