Instagram is not only for consumer brands. Business owners, purchase managers and partners use it too, and many check a supplier’s Instagram to see if they are real and active.
What B2B content works
- Factory and process: machines, quality checks, packing.
- Projects and installations: before and after, scale and complexity.
- Team and expertise: engineers, designers, founders.
- Educational carousels: how to choose materials, common mistakes; plan with our carousel outline generator.
- Events: trade fairs, client visits, awards.
Set realistic goals
For B2B, Instagram mainly builds credibility and keeps you top of mind. Leads often come through DMs, website visits or LinkedIn after someone sees your content.
Reels for B2B
Satisfying manufacturing videos, timelapses of installations and quick expert tips often perform well. Script them with our reel script writer.
Profile set-up
- A bio that says what you make and for whom.
- Highlights: Products, Projects, Certifications, Contact.
- Link to your catalogue or enquiry page.
Combine with LinkedIn
Repurpose content for LinkedIn, where decision-makers engage with business content. Read LinkedIn lead generation for B2B.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
