Instagram Live lets you talk to followers in real time. It builds trust, answers questions instantly and can drive sales during launches.
Live ideas
- Q&A: doctors, CAs, trainers answering common questions.
- Product launch: show new arrivals and take orders.
- Demo or tutorial: a recipe, styling session or makeup look.
- Behind the scenes: a tour of your workshop or kitchen.
- Collaboration: go live with a partner or creator.
- Festive sale: live shopping with exclusive offers.
Before going live
- Announce it a few days ahead with a Story countdown.
- Tell your WhatsApp list; write the message with our broadcast writer.
- Prepare an outline and a few talking points.
- Check Wi-Fi, light, sound and a phone stand.
During the live
- Welcome people by name.
- Repeat the topic as new viewers join.
- Answer questions from comments.
- Share a clear call to action: DM to order, link in bio, book a slot.
After the live
Save it, cut highlights into reels and follow up on enquiries.
Plan a schedule
A regular slot, such as every second Friday, builds a habit. Plan with our content calendar generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
